Introduction

Dear future forward freelancers! The life of a freelancer appeals to many due to its flexible schedule, diverse range of projects, and being your own boss. However, let’s be honest: working as a freelancer has its share of difficulties. This article explores the main issues that modern freelancers deal with, offering doable fixes to help you get past them and succeed in your freelance career.

What are the Challenges?

Nothing valuable, they say, comes easy. And as much as freelancing has a lot of benefits to offer freelancers or remote workers compared to traditional 9-to-5 work, it still comes with its own challenges. These challenges are undoubtedly some of the major ones that will be faced or are currently being faced, but relax, we offer solutions that will definitely yield results. Let’s dive in!

Challenge #1: Finding Consistent Work & Clients

The Struggle:  A steady stream of clients is the lifeblood of any freelance business. But how do you find them, especially when starting out? Finding consistent work and clients is usually one of the biggest challenges for freelancers, especially those who have just recently transitioned into freelancing. 

Solutions:

• Build an Online Presence: Create a professional website showcasing your skills and portfolio. Optimize it with relevant keywords so potential clients can find you in search engines.

• Network Like a Pro: Attend industry events, connect with potential clients on social media, and leverage online freelance platforms.

• Offer Free Consultations or Services: Showcase your expertise and build trust with potential clients by offering a limited number of free consultations or services.

Challenge #2: Feast or Famine Cash Flow

The Struggle: Freelance income can be feast or famine, leading to financial stress and uncertainty. Cash flow may be low in some months compared to others due to the jobs or services offered during that time. This can lead to feast or famine seasons for freelancers.

Solutions:

Set Competitive Rates: Don’t undervalue your worth! Research standard rates for your services and location. Two freelancers with the same skill won’t earn the same income. There are people doing maybe even less than you and earning better. Knowledge puts you in a better place and increases your value,

Diversify Your Income: Don’t rely on a single client. Actively seek new projects and consider offering different service packages. Don’t wait for the end of a project before you start seeking new ones. 

Create a Budget & Track Expenses: Due to the nature of freelancing, it might sometimes be difficult for freelancers to track their income, especially their expenses. The best way to avoid unnecessary famine in your cash flow is to plan your finances, set aside savings, and use budgeting tools to track income and expenses.

Challenge #3: Staying Motivated & Avoiding Burnout

The Struggle:  The freedom of freelancing can also lead to procrastination and isolation.   It can be difficult to remain focused and motivated, especially when you are trying to handle family, career, and other things together. Handling tough clients or workload could demotivate you and make you tired of everything. 

Solutions:

Set a schedule & create a dedicated workspace. Structure your day with work hours and breaks. Having a designated workspace helps maintain a professional routine.

Connect with Other Freelancers: Join online communities or co-working spaces to combat isolation and stay inspired.

Schedule Time for Breaks & Self-Care: Don’t neglect your well-being! Schedule downtime, exercise regularly, and prioritize mental health.

Challenge #4:  Wearing Too Many Hats (Master of None?)

The Struggle: Freelancers often juggle multiple tasks –  from project work to marketing and admin.  It can feel overwhelming.

Solution:

Prioritize & Delegate: Learn to prioritize tasks and consider outsourcing non-essential things like bookkeeping to free up your time.

Invest in productivity tools: Project management apps and time trackers can help you stay organized and meet deadlines. AI has brought an improved change to a lot of things, and freelancers who leverage those tools would make work efficiency more seamless.

Upskill continuously: Stay ahead of the curve by taking online courses and workshops to expand your skill set and attract new clients. Seek new knowledge in your current area of expertise, or you could choose to pursue a new area of expertise.

Conclusion

Are you currently facing these challenges or another one? Let’s hear from you. Remember: Freelancing is a rewarding journey, but it requires dedication and resilience.  By embracing these solutions and constantly learning, you can overcome these challenges and build a successful freelance career on your own terms.

Dr Temitope Olukunle-Okeseeyin,

University of Freelancing.

https://universityoffreelancing.org/overcoming-imposter-syndrome-as-a-freelancer/

https://gocardless.com/guides/posts/5-common-challenges-for-freelancers/