Starting out as a freelancer without experience is possible and achievable with the right information. The journey would be interesting and stretching, but not all that simple. Rest assured that not everyone who started out as a freelancer had prior experience. In December 2023, we concluded our first VA Bootcamp, and a lot of them had no experience whatsoever when it comes to being a Virtual Assistant (A freelancing Niche) but they gained it during the training.

The desire to diversify, earn in foreign currencies, and have control over one’s schedule are part of the reasons many are transitioning into freelancing. Whatever your reasons may be, I am here to make your transition into freelancing as seamless as possible. Here is a complete step-by-step guide to help you start, navigate, and thrive:

• Make a self-assessment. This is the foundation on which your freelancing journey will take shape and take flight. Making a self-assessment is to identify every soft skill, like creativity, adaptability, and time management, and every hard skill, like graphic design, programming, and writing, that you have. Once you have written them all down, pick out those you are interested in offering to clients. Also, take note of the in-demand skills that you can offer. Self-assessment would help you to be able to choose a niche that not only aligns with your passion and expertise but also helps you stand out in a crowded market.

• Create a Portfolio: A portfolio is a must-have for every freelancer. It showcases the work you have done, offering a particular skill or service. It also stands as proof that you can do what you said you could do. It doesn’t matter if the projects are personal or for an organization; they can be used as samples. Arrange them into folders that can be easily accessed. Make sure to have a backup for it to prevent unexpected problems in the future.

• Choose the platform(s): Make a careful exploration of the platform(s) that would help you meet potential clients that would be in need of the skills you are offering. A Platform like LinkedIn or Upwork is a good place to start because you are able to have diverse job opportunities every day. Don’t just choose; remember that it would require a lot of your daily dedication in order to see growth.

• Build an Online Presence: We are in a fast-paced digital world; your online presence cannot be weak! Create a professional profile on LinkedIn, maximize your Instagram account, and build a professional impression on Facebook. Regardless of what the choice is, remember that your online presence is like a CV that potential clients will view to hire you. Create a compelling bio that speaks about what you can do. People pay for value. So, create valuable content that speaks to your audience. Your online presence is vital for networking purposes. 

• Sign up on Freelance Platforms: Freelance platforms are all the rage now. As more organizations become more open to remote working, new freelance platforms are springing up. This is so that people have more opportunities in the market. Some of these platforms are: Fiverr, Upwork, remote.co, Nodesk, freelancer, Remote OK, Indeed, etc. Try some of these platforms and see which one you are comfortable with.

• Send your Proposals: Now that you are signed up on a platform, start applying for jobs that are within your scope. Your proposal matters a lot. Your proposal is like a cover letter you send to your prospective clients, highlighting why you are the best fit for the job. Make sure to read every requirement well before applying. Different freelance platforms have their own unique methods of job application, so make sure to follow through with all. Start small and expand to more complex jobs little by little.

• Perform Excellently and Professionally: Do not overpromise and underdeliver. Make sure to deliver your work on time. Maintain clear and healthy communication with your client. Be professional and maintain confidentiality when required of you. Set clear terms with your client. Be innovative and creative with problems.

• Get Feedbacks: Feedback is a way to improve yourself and the way you offer your services. Don’t be afraid to seek feedback from your clients. It also gives you a worthy reputation and credibility on the platforms and on social media.

• Prioritize Networking: Your network determines your net worth. You can’t be alone. You need to surround yourself with people who are growth-inclined, adaptable, and highly informative. How do you network? Join online forums, social media groups, or communities related to your freelancing niche. Attend conferences. Make relationships with likeminded people, share your experiences, and listen to theirs. Take note of the things they said they did. Ask the right questions that will propel you forward when you have the opportunity to stand before great men in your niche or beyond. Connect and be a value-giver.

• Upskill and Upscale: Learning should be a continuous and lifelong target of yours. If you aren’t open to learning, you won’t be able to keep up with the demands of being a freelancer because new things and methods spring up at any time to make work easier. Learning helps you Upskill and Upscale. Take courses that will expand your knowledge and expertise. Don’t settle for or be comfortable with your current level. Don’t just learn hard skills alone; remember to add soft skills every now and then.

In conclusion

Patience is very important in this transition. It would take time to build your network, reputation, and credibility as a skilled freelancer. It may also take time before you land those jobs. Don’t give up easily. Learn, create a portfolio, get on those platforms, build a credible social media presence, and network with likeminded people, and you will soon become sought after even though you started without experience.

Temitope Olukunle-Okeseeyin

Founder, University of Freelancing.

https://universityoffreelancing.org/what-is-freelancing/

https://digitalmarketingskill.com/freelancing-for-beginners/